This course introduces students to the Saunders' research framework and demonstrates how it can be systematically applied to the design of a coherent research methodology. It familiarizes learners with selected research strategies, highlighting their key differences and similarities in terms of purpose, design, and methodological implications. Through guided practice, students are supported in developing a concise research protocol that is explicitly aligned with the successive stages of the model, enabling them to make informed and methodologically sound research decisions.